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Beijing time on March 24th morning news, according to foreign media reports, Amazon launched a new e-commerce brand only sells shoes and accessories in Japan, this is one of the expansion initiatives the company in the world for the two categories of goods taken.
, Amazon's latest Japanese web site, called Javari, is the same as the company's Endless.com business in the US, which was launched in 2007 January, the first independent e-commerce brand in amazon. Amazon says footwear is the fastest growing retail commodity". Prior to this, the sale of shoes through the network mainly by the start-up company Zappos monopoly, through a rich product and free return policy, Zappos established a strong user base. In October 2006, GAP, a clothing retailer, launched Piperlime, a web site for shoes and handbags online in the United states.
The same structure and function as the US Endless web site of
Javari shows Amazon can easily expand it to other international markets. The company's subsidiary in the UK has begun expanding its shoe purchasing staff and said it will expand its online shoe sales business and offer consumers more choices at a price that is more surprising than other retailers". Amazon's subsidiaries in Germany and France are also hiring shoe and handbag buyers and sellers, and the French Amazon does not include these two.
network shoes business in the United States competition is very fierce, at present, Endless, Zappos and Piperlime are free delivery and free return service for consumers.
fiscal 2008 fourth quarter, including China, Amazon 5 international sites accounted for 45% of revenue from Amazon's total revenue. Sales in the international market grew more than in North America, up 31% in the fourth quarter, compared with just 18% in North america.
(Editor: admin)
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